The Norbit 

THE NORBIT

From the youngest age I can remember, I’ve been chasing a creative impulse.

It started the old-fashioned way—music and theater, the family trade. I was a ham on stage and proud of it, performing in plays, musicals, and bands of both the professional and gloriously non-professional variety through most of my first thirty years on the planet.

After graduating from the Pacific Conservatory for the Performing Arts on California’s Central Coast, I moved to Seattle in 2001 to continue the pursuit. Eventually I returned to my native Southern Oregon, where I became the first-ever Creative Director for the long-standing caffeine juggernaut Dutch Bros Coffee—part brand builder, part DVD peddler, and part silver-tongued radio jingle cobbler for what I like to call the Don Juan of Dutch Love.

Somewhere along the way, the stage lights turned into projectors, cameras, and screens.

For the past two decades I’ve worked across theater, film, branded media, and interactive systems—directing, editing, designing, and building visual experiences for stages, screens, and public spaces.

My work has found its way into projects connected to organizations and brands including Nike, Adidas, Intel, and The New York Times, and into theatrical environments such as The Apollo Theater, Signature Theatre Company, and The Kennedy Center.

Along the way I’ve watched—and participated in—the complete transformation of moving media. From tape decks and DVDs to LED walls, projection mapping, generative visuals, and now artificial intelligence, where decades of technical craft are suddenly being condensed into tools available to anyone with imagination and a prompt.

Today I work as a video director, mixed-media designer, creative technologist, and ideation collaborator—helping artists, brands, and institutions build the creative teams and technology stacks that bring ambitious ideas to life.

More recently I founded the Tiny Interactive Media Museum (TiMM) in Portland—an experimental playground for immersive storytelling built from recycled electronics and fueled by curiosity about where art and emerging technology collide.

Through it all, I try to stay grounded in the same impulse that started the journey:

Curiosity.

Play.

And the belief that technology becomes meaningful when it helps people feel something together.

I live in Portland, Oregon with my wonderful wife Stephanie and our three children: Arlo, Heron, and Mira.

And if you’re still reading…

Get up in the Norbit.